Another business post rant
A few days ago I was directed to a supplier’s website. I took a look. Some of the products were quite nice. Their selection quite broad. I was
interested. I contacted them. I requested a look at their company
catalogue. To my surprise, I was told I
needed a password to gain entry. Having
already seen some of their product, my appetite whetted, I told them a bit
about my company background.
I got the password.
Upon “entry” I was quite impressed with the range of
product. Working under the old adage,
“Chinese know Chinese”, I could see why a password was required. And if I were in their shoes, I’d do the
same.
A few days later, having caught my breath, I began ordering
samples from them. The response I
received surprised me somewhat;
“Out of production”
“Out of stock”
“No inventory”
WTF? Seriously?
I couldn’t help but ask the question:
“If it is out of production, why is it still in the
catalogue?”
First to even have a password was unusual. But I get it.
Next, you wanted a list of my credentials to gain entry to
your “selection” of product. Ok. A bit of shameless grandstanding if you ask
me, considering there are a hundred factories just like yours, making similar product,
but fair enough.
But to have the gall to then tell me with a straight face
that you don’t even have the product listed in your catalogue is simply beyond
logical explanation.
But I kept asking for samples, and they kept telling me the
same.
Finally, I gave up. I
eventually only found about 20% of what I was interested in.
The supplier then sheepishly admitted,
“We haven’t updated our catalogue since 2012…….”
Once I read those words I simply bust out laughing, alone,
in my office.
All these “factories” are basically nothing more than
assembly shops. Some mysterious guy builds
the key components, only ships them in red and black, and everyone else uses
them to assemble their final product in their own “factory”.
To me the definition of a “factory” is the ability to build
your own parts, regardless what you may do with them later on. Usually final assembly, but not
necessarily. Even better though if you
have your own tooling factory as well.
Turns out the same product I’m seriously looking at buying
right now is the same product many other factories have as well. They even use the same material. Plastic on the body, zinc on the tip. The same design, the same material….even the
same color.
“You can have it any color you want as long as it’s red or
black.”
When people talk to me about innovation in China, this is
only one story I counter with. The herd
mentality. I’ve tried to ask them, beg
them, to use other material.
Mag alloy for instance.
Mag alloy is lighter than zinc.
Why not use mag alloy?
“Too expensive”, is their reply.
This technology, to make matters worse, is two years
old.
What gives?
Many customers are just like me; we will give you an idea,
never a drawing(which will be stolen, or copied), and you will create the
design from that.
The Chinese are expert at new designs, or new ideas off a
previous concept. Most foreign
companies, as a result, especially the small ones, rely exclusively off the
product expertise of their Chinese supply base.
“What functions are best? Ask our Chinese supplier!” The Chinese are quite often the best to
bounce ideas off of. Giving insight as
to how to cut costs, or speed a product to market.
The Chinese are now even respecting patents.
“We’d love to sell you that model. You know the one in our brochure that you
really wanted….but
I’m afraid it’s under patent to another customer!”
Oh really?
“Mind explaining then why it’s in a brochure?”
So why the hell, after all the good I’ve said above, am I
complaining?
Because every factory in the damn province has the same
design as the other guy. There is little
differentiation, or building upon a model to make it progressively better. No improved functionality.
I have firsthand experience regarding Chinese
innovation. Every time I see a laowai
Wumao on LinkedIn extolling yet another Chinese achievement I want to roll out
a huge fucking grain of salt into his sandbox.
Innovation exists….it’s just not continuous. More often they are waiting on the laowai
customer to bring them something to the table.
Problem is we laowai have gotten lazy. Everything is in China. First we said we’d only take production
there to bust the unions. Then it was in
order to avoid bankruptcy. And finally
US companies have just come out and said it;
because American workers are a pain in the ass, with their 60 minute
lunch breaks and HR niceties. Nevermind
if the Chinese counterpart wears sandals, is 19 years old and only has a 9th
grade education. He knows how to operate
a CNC machine just as well as the guy back home with a mortgage to pay and a
kid to put through college. My guy over
here in China hasn’t even had a girlfriend!
And yet he makes in one month what YOU make in 3 days!
Well…the above is still true, but sadly not as much as you
may think. Smaller companies yeah it’s
everywhere. EVERYWHERE. But American companies in China have
standards too, and trust me, they have nobody wearing sandals and nobody with
only a 9th grade education running a CNC machine. And the Chinese
they do have working for them are all pretty fucking smart, up and down the
line. But I’ve digressed in a big
way.
We laowai are all lazy now.
Once the factories shut down we told ourselves “we’ll still keep the
designs”, but once the American Senior Managers realized along the lines of,
“hey, the Chinese know how to run Auto cad and Solidworks, too!”, those
designers back in America took a beating.
And now we’ve basically given up on ideas, too.
The Chinese have the ideas,
man. We’ll just go to tradeshows
and tweak what they have to suit our needs.
That is, America is now nothing but a country of clerks
cutting purchase orders. The engineers
are gone, only the accountants and lawyers are left.
And that all makes sense until we go to the trade show….and
see every booth has the same damn thing!
And a thousand different factories have it. And for Me and You, that’s a good thing,
cause now it’s a buyer’s market. And the
Chinese know it’s a buyer’s market. And
there is nothing they can do about it. And that means we can save money right?
But at the cost of what?
Remember my Socks Analogy?
Is it really worth taking a way a guys’ job just to be able
to say you’ve cut the price of a pair of socks at Wal-Mart .25 cents?
The Chinese themselves are overrated. China has prospered so quickly all the world
thinks every Chinese is a founder of Alibaba.
Anyone that says China is good in business, and more clever
than the laowai should actually go to China and try to actually buy
something. Being able to copy a Coach
purse doesn’t make one clever in business if 50 other shops within 5 minutes’
walk have the same damn thing.
Today I received the samples I was expecting. Nearly identical to what I have now, except
a different color but with a hook on the end.
Not bad. And it’s plastic rather
than zinc. And that is the extent of the innovation.
And my boss loves them.
Chinese are great copiers.|No doubt that is talent too. But it is not remotely innovative. The American management class is not only lazy but brain-dead.
ReplyDeleteI was on Wal-Mart's website earlier today. I was looking to see if a particular product is listed. There were like 50 Chinese versions. I asked a Chinese supplier a few weeks ago...what separates your product from everyone else? Why should I buy from you? Took them two days to answer me.
ReplyDeleteI'm surprised how restrictive yet honest a few of these suppliers are. A few of them don't even have an export license! Why would I want to work with a supplier lacking an export license?
Today one supplier was adamant, absolutely adamant I pay 100 rmb sample fee before shipping them product. I had every intention of paying. I'd already paid for samples a few weeks earlier. Alas the Chinese supplier mantra is simple: trust no one and get your money in advance! Works well if you are the only one with a particular product...not so great if there are 77 other suppliers with the same damn product as yours out there.
The one area the CHinese could really differentiate themselves would be with Service.....